Wattpad Webtoon Book Group
Lead Designer / Web Designer
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Creative Direction: Amy Wood
Developer: DevLift Media
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2019 - 2023
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Book Cover & Jacket Designs
Publishing Imprint Logo & Icon
Squarespace Website Design
Print & Digital Content
Ad Campaigns (Display, In-app, Interstitials, Third Party Sites, Print Magazines)
Influencer Giveaways
Book Fair Booth Designs & Event Signage
A publisher of the brightest, boldest, and most diverse voices from Wattpad and WEBTOON’s global community of 166+ million story-lovers.
After designing a number of digital story covers for Wattpad’s online paywall model, I moved over to designing full book jackets for print, when they launched their publishing arm in 2019. At Wattpad Webtoon Book Group (WWBG) I have been tasked with creating compelling and eye-catching book covers, jackets and series designs, across a variety of genres, from contemporary and romance, to thriller and fantasy reads.
Simultaneously, I have enjoyed designing content for numerous book launches, from paid advertising activations for both digital third party sites and within many print publications, along with creating influencer giveaways, and collateral for various trade shows.
Product Images courtesy of Wattpad Webtoon Book Group
Additionally, I led the design for the WWBG website — enhancing awareness and sales of multiple publishing imprints.
The site was built on Squarespace, and I worked alongside a team of developers to further customize the experience.
I have also had the opportunity to help shape identity and communications for various imprints under this publishing house.
When WWBG launched their adult fiction imprint ‘W by Wattpad Books’, I developed the logo and icon. By putting sophisticated spin on their young adult wordmark, the new brand caters to a more mature audience.
Whereas, for their graphic novel imprint ‘WEBTOON Unscolled’, I designed and built the microsite optimized for both desktop and mobile viewing.
Through this working relationship, I've created content included in the following publications:
What has made this experience great?
As an avid reader, I was drawn to working alongside WWBG because of their commitment to diversity, and their belief that "the future of publishing looks like all types of stories being told."