Audrey Gentile
Art Direction / Lead Designer / Web Designer
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2020 - 2021
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Brand Identity
Print & Digital Content
Squarespace Website Design
Image Curation & Selects
Mailchimp email campaigns
Interactive Course Materials
Yoga teacher and mentor offering online classes and virtual courses for intentional living.
I had the pleasure of working with Audrey as she launched her personal brand, and transitioned her yoga and mentorship practice online. I designed her full brand identity, with a elegant and minimal aesthetic, incorporating warm lush tones. This included a logo, icon, fonts, palettes and design treatments, outlined in a comprehensive style guide, along with a complimentary sub-brand for her online academy The Align Method.
The brand family was then leveraged hand-in-hand across multiple print and digital channels.
This included developing interactive course materials, launching on social media, designing a MailChimp newsletter template and building a multi-page site on Squarespace, optimized for both mobile and desktop viewing. The site also included integrated scheduling functionality and a payment processor, for a seamless user experience.
What made this experience great?
Audrey has a joyful spirit and grounded sense of humour that is easy to engage with. She had a clear ideal for her brand, but trusted my design sensibilities and expertise to provide direction and execute the vision across multiple channels.
