Province Apothecary

  • Developer: Eleven Alphabet

    Collaborated with and provided consultation to the following agencies (select items): Crosby & Venture Park

  • 2015 - 2022

  • Brand Guidelines

    Illustrations & Icons

    Landing Page Web Designs

    MailChimp Email Marketing

    Packaging Design / Display Units

    Merchandising Signage (POP / PDQ)

    Product Launches / Awareness Campaigns

    Promotional Print Collateral

    Ad Campaigns (Facebook, Instagram, Google, Print)

    Investor, Pitch, and Lead Generation Decks

    Line Sheets, Sales Sheets & Retailer Planograms

    Image Curation & Selects

Art Direction / Lead Designer / Web Designer

An organic plant-powered skincare line, harnessing the power of nature to help everyone feel confident and comfortable in their skin.

I came alongside a newly formed Province Apothecary in 2015, tasked with refining and creating a fuller more comprehensive brand identity from existing assets. Since then, I have helped to build and elevate the brand across all print and digital channels, as they have grown exponentially into an award-winning establishment in the North American indie beauty scene.

In working together for 7 years, I helped to launch various products and develop client-facing communications, growing a loyal consumer base; both through an online community, via local events and the opening of their flagship store & spa in Toronto. Simultaneously, I have engaged their B2B market, as we built relationships and became stocked by countless house-hold name retailers internationally.

Product & Lifestyle photos courtesy of Province Apothecary

Most recently my focus was to design new methods of consumer engagement.

This has been achieved through an entire packaging overhaul with a focus on sustainability, compliant for both US and Canadian markets — as well as through product specific landing web pages. These pages are accessed by QR codes on in-store promotional displays and packaging. They provide an enhanced on-the-go customer experience, promoting in-depth and accessible product knowledge, both at home and in a retail environment.

Through this working relationship, I've created custom deliverables and in-store signage for:

What made this experience great?

Working with this women-owned business has been continually meaningful due to their inclusive and intersectional approach to the beauty industry. As well as their commitment to being certified organic, vegan, and cruelty free, while striving towards more sustainable practices in their sourcing, packaging and everyday practices.

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