Decomplicated
Lead Designer
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Agency: Momentum Visual Inc.
Creative Director: Chris Gostling
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2021
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Brand Identity
Logo Design
Graphic Design
Digital Content
Making better sense of everything, this Canadian news podcast breaks down the biggest headlines of the moment.
I led the development of an impactful and engaging brand identity for the Decomplicated podcast. This included a logo and icon that leveraged clean lines and geometric shapes, along with a retro-inspired colour palette.
Leading up to the launch of the podcast, digital assets and profile graphics were designed for various social media and audio channels, creating a cohesive online user experience.
What made this experience great?
As a long-time podcast listener of all kinds, I was inspired by hosts Rumneek Johal & Carol Eugene Park and their desire to make current news events both accessible and relatable to everyday listeners. I also appreciated how open they were to make a bold statement with their visual identity.
